Campaign: Mutual Funds
This was an unconventional approach and we thought of taking the "scary" mutual funds scenario to "lovable" future plans. 'Invest in love' is about pursuing your passion. It is about chasing your dreams, and doing it in a smart way. Through concept, copy and art we are only reminding them of the dreams and passions they have, and giving them a way of achieving it. Partner : Abishek Bhonsle , Art Direction : Ajeesh